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June 1, 2004

Looking at The Writers’ Collective
Posted by Teresa at 10:00 AM * 388 comments

My post on The getting of agents started life as a comment in the thread following Slushkiller. To continue the theme, this post started life as a comment in the thread following The getting of agents. I don’t believe the organization being discussed is wicked in any extraordinary way, just several of the usual ways; but the discussion of it may be of more general interest.

This latest outgrowth started with a comment posted yesterday by Charles Boyle:

You say to be wary of publishing assistance that requires payment by the author.
A group called The Writers’ Collective seems to be different.
Can you provide an opinion, please.

I said:

Yes. There’s one throbbing, luminous, mindbendingly huge distinction: this particular vanity publisher calls itself a writers’ collective. Aside from that, it’s just another vanity publisher.

TWC charges you $275 the first year and $150 each year thereafter, and calls it membership fees or dues. There’s a further charge for having your book printed—had you noticed that yet? It doesn’t matter what TWC calls itself. You’re still paying to have your book published.

Different vanity publishers have come up with a bunch of different terms for the money they want you to pay them. That’s why Yog’s Law doesn’t specify what that payment is called. It simply states, “Money should always flow toward the author.”

(For those who want to follow along, here’s TWC’s main URL. Here’s their FAQ.)

As I said, TWC charges $275 the first year and $150 each year thereafter, in return for which you get an ISBN, a Library of Congress CIP number, a barcode (by which they may or may not mean you get an EAN), the right to set up a useless promotional page on their website, an optional free conversion of your text into e-book format, a listing at Baker & Taylor, and an XML conversion of info about your title for use in databases. Note: if they’re going to list you at Baker & Taylor, I believe they’re going to have to do that XML conversion anyway, so listing it as a separate benefit is a bit of a rip.

In addition, you get access to their cover template pages, where you get to design your own book cover using the resources they provide. I assume there are limited choices, because the colors on their template covers are spec’d as names—latte, goldenglo, putty, lapis—rather than Pantone shades or CYMK percentages. It looks like they had someone dummy up a bunch of generic cover treatments. You can spot the ones nobody’s wanted to use yet, because they don’t have any back cover copy.

Is this enough to get you into print? It is not. That $275 is only the beginning. You’re going to pay your own production costs. Here’s their page where you input your information in order to get a quote on your printing costs: a sure sign of expenditures to come.

You know, there are a bunch of printing companies out there who for years now have made exactly this kind of “get a price quote” page available to the public. Theirs are far more detailed and complete, and there’s no charge for using them. You input your info, you get your quote. Weeks or months after that you may get a follow-up letter from them, asking whether you ever got your book printed, and are you still interested; but that’s all. You can find out more about this and related matters in a piece called “Self-publication without Pretense,” available here, here, and here. It’s a few years old now, but the basic principles haven’t changed. To find out about getting ISBNs, CIP data, and the like, you could start here. Or start somewhere else; a little research will turn up a great deal of information. All you need is the knowledge that it’s something you can do for yourself. The biggest thing TWC has going for it is the pardonable ignorance of newbie authors.

Assimilated all that? Okay, here’s TWC’s page listing their printing charges. Don’t feel bad for not spotting it right away. That page is a bit hard to find. Normally, you wouldn’t see it until you were well along in the process of applying to have them publish you book.

Basically, TWC has a deal going with a printer called Fidlar Doubleday, of Kalamazoo, MI. I very much doubt that they’re connected with Doubleday Books. Give the page a good long look. Note all those minimum print runs and setup charges and other sobering requirements.

There are a couple of gotchas you may not fully appreciate, so I’ll point them out to you:

Prepress Charges

If Fidlar Doubleday services are required to help format, create, or make changes to the files over and above the time allotted by the Writers’ Collective package, the charge will be $80 per hour. Yet another reason to double and triple check your files before submission.

Never think they don’t mean it. Surcharges for tardiness, carelessness, poor organization, and (in some cases) naivete about the exact services for which one is being invoiced, are a major profit center for the printing industry.

Don’t assume they bill by the fraction of an hour. One finds oneself wishing they’d specified how much time is allotted per TWC title.

Proof Samples: $ 0.05/page, $15/cover

Grit your teeth and pay it. If there are more than a few small corrections, grit your teeth again and pay for a second pass.

Changes To Text After Proof Approval: $9.50 per page

Woof! That provision’s a bitch. In my experience, corrections made at that stage are normally priced at a buck or two per line. Fidlar Doubleday’s being merciless. At $9.50 a page, you had better have your text proofread to within an inch of its life before you send it in, or you’re going to learn a salutary lesson about ground-level capitalism.

While you’re at it, remember not to make any late alterations that change the overall length of the page being corrected, because that will add words to or subtract words from the next page, incurring another $9.50 charge; and if that alteration keeps propagating forward, possibly all the way to the next chapter break, things could get very expensive indeed.

To put that $9.50/page charge for corrections into perspective, the last time I priced typesetting, we were paying an initial rate of maybe eight bucks a page.

(Obviously, even if you’re charging by the line, late alterations can run up the price pretty fast. I once got one of my typesetting sales reps tipsy over lunch, and he told me his next appointment that afternoon was with a client that published large complex guidebooks. “I’m giving them a beautiful rate on the first pass,” he said. “Doesn’t matter. I could give them the first pass for free, and I’d still be making a profit.”

My eyebrows went up. “They’re making that many corrections?”

He beamed. “They’re rewriting those things in fourth pass.”

I made an instant and horrified calculation, and blurted out, “With clients like that, why do you even bother typesetting our books?” And it’s true, we can’t have been paying a fraction of what that other house was cumulatively paying per page. But he soothingly explained that we were a bread-and-butter account, steady business in large volume, and thus dear to their hearts.)

Maybe Fidlar Doubleday’s offering writers a good deal. Maybe they aren’t. Personally, I’d want to check out the prices at a few other printing companies, just to see. Or, if you’ve written a decent book, you can take it to Booklocker. It still won’t be free, but their prices were quite reasonable last time I looked, and they’re straight shooters.

My overall take on TWC is that they’re a prime example of rent-seeking behavior. They’re not proposing to edit your book, or sell it, or publicize it, or design its cover and write the copy for it, or do any of that other hard work. They’re not even going to read it. They’re just going to provide you with a few semi-automated services, and broker you a few more services (some of them of a highly dubious nature), and sit back to collect an annual fee on the arrangement.

Should I be gentler in my judgements of TWC? Mightn’t they be well-intentioned but gormless newbies? They might; but alas, I have my doubts. For starters, there are too many places where they address difficult questions with a flurry of hand-waving, tapdancing, and fast talk, then move on without answering the question. To see some examples of this, look at their FAQ entries on “If writers have to pay dues to join TWC, isn’t this just another scam to part eager writers from their money?” (here), and on “But what if I don’t like having my Great American Novel sitting on the same Internet shelf as some lousy hackwork?” (here).

Sometimes they’re more obviously misleading. For instance:

Until now, writers who wanted to self-publish had to pay a minimum of $250 for ISBN numbers. About $200 for an LOC number. Another $200 in printer set-up fees. At least $300 for a decent cover. And the only other company on the net converting title info into XML (about to be made mandatory by major wholesalers) charges $150 per title. Per year. Well over $1000 before you’ve paid for a single book. The cost to join The Writers’ Collective and get everything listed above while retaining 100% of the sales price? Just $275. That’s it. No hidden charges. No catches. Your work. Your book. Your profit.

When they say “$250 for ISBN numbers”, they refer to the minimum purchase of a block of ISBNs from Bowker, which is 10 ISBNs for $225 (plus the $75 application fee). However, there are a number of outfits that will provide you with an ISBN for considerably less than that. And by the way, TWC bought theirs in a block of 100, which means they paid $8.00 apiece for them. The other figures TWC quotes there are likewise questionable. And for a newbie, those last fifteen words—“Just $275. That’s it. No hidden charges. No catches. Your work. Your book. Your profit.”—are going to suggest something which I can tell they don’t mean, but the newbie can’t.

Next, check out this passage from their FAQ:

True, there’s no advance, but if your book is really good and you promote it well, you’ll make more money than with a small advance going to pay for a PR person, which new writers are expected to provide these days.

To put it bluntly: No, they aren’t. That is an untruth. I’ve never heard of a legit publishing house requiring a new author to hire their own PR person. Publishers may or may not pay for PR, but they don’t require authors to pay for it. Some writers do hire additional PR help, but by far the commonest arrangement is for the author to do their own adjunct PR work.

(By the way: one of the lines you’ll hear from scammers is that you might as well go with a vanity publisher, and take on the huge task of publicizing and selling your own book, because unless you’re a big-name bestselling author, conventional publishers aren’t going to promote your book anyway. Since you’re going to wind up doing all the work yourself, they say, why not keep all the profits while you’re doing it?

The answer is that of course publishers sell and promote their books, but most of that happens where the general public doesn’t casually see it. You don’t make most of your bookbuying decisions based on print ads, right? Well, neither does anyone else. What an expensive ad for a bestselling author is usually saying is, “You know that book you already know you want to buy when it comes out? It’s out.” Nevertheless, aspiring authors have this unfounded but persistent belief that selling a book consists of putting out a new press release every week and buying ad space in the New York Times. When they don’t see smaller books getting that treatment, they mistakenly assume there’s no selling going on at all. Scammers, evil bastards that they are, play on that perception, because despair drives aspiring writers into their arms.)

Here’s one more quote from TWC’s FAQ. This one’s not merely untrue, but has disturbing implications:

Any book not professionally edited has a fool for an author. We have several great editors whom we’ve personally vetted, and who give generous discounts to members. Use them, or use someone else who makes you happy. Use none — and you’re not going to sell many books.

As I mentioned briefly in The getting of agents, “professional editor” has become a warning sign. (As a professional editor, I resent this.) When you’re trying to size up an unfamiliar agent, catching them making the assertion that “no publisher will look at a manuscript unless it’s been professionally edited” practically constitutes prima facie evidence that they’re scammers. The legit industry has no such requirement. All that matters is the quality of the manuscript itself.

The reason scam agents do the “you have to be professionally edited” song and dance is that they’re in cahoots with dishonest book doctors. Baby authors who know they’re not supposed to be paying their agent will fail to realize that the very expensive (and not very good) editor to whom they’ve been referred is paying the agent a substantial kickback. These price for these “edits” can run into thousands of dollars. For some scam agents, it’s the most profitable part of their operation.

Maybe that’s not what’s going on at TWC. Maybe this time, “let me refer you to one of the excellent professional editors we work with” is nothing more than a helpful offer to put you in contact with an experienced freelancer. I have to believe in that possibility. Of course, it’s also possible that various mid-size mammals will sprout wings and fly. Wouldn’t it be cool if that happened? We can but hope.

(…)

When I finished posting my comment, I found Jim Macdonald had already responded to Charles Boyle’s question. Jim had cut right to the chase:

James D. Macdonald ::: (view all by) ::: May 31, 2004, 03:13 PM:

“A group called The Writers’ Collective seems to be different.”

The only way it seems different from your standard PoD vanity press is that they’ve added a dollop of the Professional Editor scheme.

Bill Blum also turned up, and mentioned that he knew a writer who’d gone with TWC. When I asked him to go on, he said:

The party still involved with TWC? The last time I checked, she was still working overtime to try and come up with more money for fees.
Welcome to Making Light's comments section. Moderator: Teresa Nielsen Hayden.

Comments on Looking at The Writers' Collective:

#1 ::: ElizabethVomMarlo ::: (view all by) ::: June 01, 2004, 11:41 AM:

These people depress me. They're like vampires, feeding off dreams.

I have a freind who is always nearly getting suckered by these kinds of scam artists--she just wants to see her novel in print so badly. It makes my heart hurt.

I noticed in the TWC FAQ section that they mention two more publishers: Mercury Print and Palace Press. I wonder if these two printers charge similar amounts to Fidlar, or if they're no longer working with TWC, or what. Maybe they're more expensive? I didn't find them on the rest of the TWC site.

#2 ::: Paula Lieberman ::: (view all by) ::: June 01, 2004, 11:42 AM:

At Balticon, there seemed to be a plethora of trade paperbacks and writers thereof wherein the name of the publisher and their entire stable of writers were not ones I recognized. I started wondering how one can distinguish the vanity press/publication market trade paperback publications from ones published by small fry small publishers which actually have some commercial or literary values to them.

[I'm groping not all that successfully for some terms which denote that the publisher isn't an example of very low cost desktop publishing + low relative outlay for print runs of trade paperbacks = Gresham's Law in action, wherein the barrier to production of trade paperbacks and "getting published" are so low that anyone who's got a decent-paying job and some discretionary income and can sustain writing -something- to novel length, can get that document "published." I'm also groping for terms that indicate the publisher -is- of the ilk of "have money, have document, poof, here is a press, one or more authors, and publication credits."]

So, how does one discriminate, where are the guides and guiding factors? There were several tables full of people I didn't recognize pushing books I'd never heard of written by those people, from publishers I was not familiar with, with promotional styles that made me think "this stuff looks like paravanity press crud!" Hmm, I wonder if inventing a term like "parapress" would apply?

Having cut my book purchasing of things I really WANT way down, I'm not about to fork any money over to unknowns promoted by bombast with no indication at all that the material will be worthwhile for me to try to read more than isolated paragraphs I looked at and was not impressed by.

Some of these presses/publications may be worthwhile, but how's anyone to really find out or have some clue about?

#3 ::: Keith ::: (view all by) ::: June 01, 2004, 11:45 AM:

This is why I read Making Light. I've been working on a novel for some time now and am at the point where I'm researching where to submit. There aren't a lot of people who will tell you these little things, the pitfalls of vanity presses, or the ins and outs of the slushpile. Thank you so much.

#4 ::: Kate Nepveu ::: (view all by) ::: June 01, 2004, 12:07 PM:

Paula Lieberman: the name of the publisher and their entire stable of writers were not ones I recognized. I started wondering how one can distinguish the vanity press/publication market trade paperback publications from ones published by small fry small publishers which actually have some commercial or literary values to them.

Huh. My rule of thumb is usually "if they've published or republished someone I've heard of, then browse," which is no help in the situation you describe. Maybe that's the answer, but if anyone else has suggestions, I'd like to hear it. I admit I've instinctively avoided the author with a table of his/her books in a dealer's room; maybe I'm being unfair.

#5 ::: Teresa Nielsen Hayden ::: (view all by) ::: June 01, 2004, 12:50 PM:

EVM, I've run into writers who've been published by three different vanity operations. They've gone past despair and are into major denial.

All I know about Mercury and Palace is that they're Canadian. Perhaps Yog or Victoria will know more.

Paula, given how long you've been in the community and how many people you know, the rule I'd suggest in your case is that if you haven't heard of at least one out of three, publisher or editor or author, there's probably a reason for it. In a pinch, browse the text.

One of those publishing outfits with a name like "nDiscriminate" had a dealer's table at a convention I attended some months ago. It would have been improper for me to harass them, as I had to tell myself over and over and over again ...

Kate, at one mass signing I just had to stop and admire a semi-published author's book, and wish her luck, because she was starting to get that hollow-eyed despairing look they get when hundreds of people walk past their much-beloved book, give it the briefest possible glance, and move on.

#6 ::: Tom Whitmore ::: (view all by) ::: June 01, 2004, 01:02 PM:

At Baycon, this last weekend, Other Change of Hobbit gave table space to a (self or vanity published) book on spiritual aspects of SF. None sold.

Publication is about selling books. If you can't sell a single book to what you're identifying as your target market, maybe you need to think again.

#7 ::: Teresa Nielsen Hayden ::: (view all by) ::: June 01, 2004, 01:11 PM:

Semi-published. I think that for the time being, I'm going to call them semi-published.

#8 ::: jennie ::: (view all by) ::: June 01, 2004, 01:18 PM:

Teresa, Elizabeth vomMarlo,

I checked The Mercury Press in the Quill&Quire Canadian Publishers Directory; they're in there, distrubuted through the Literary Press Group (a group of small Canadian publishers who distribute together. Address is a PO box, but the website looks legit. They seem mostly to do poetry. They are not however called Mercury Print (italics mine), so I don't think they're the same beast as the one mentioned in TWC's page.

If TWC chose the name deliberately, that's really slimy. However, albeit they're demonstrably evil, this instance could simply have been coincidence.

There's no Palace press listed in the Q&Q directory.

Paula Lieberman,

When I'm checking on potential clients, I look to the aforementioned Quill & Quire directory, as well as the Association of Canadian Publishers on-line directory. Is there a similar body in the States?

#9 ::: Dawn Burnell ::: (view all by) ::: June 01, 2004, 01:22 PM:

There are a few small press publishers out there. One of them that I know is good is Golden Gryphon Press. One that I'm questioning is Tachyon. They have some authors I've read (David Smeds, reprints of Micheal Swanwick) but the quality of the covers is poor and I'm not too sure on the bindings. Any thoughts on those?

Zhaneel

#10 ::: Patrick Nielsen Hayden ::: (view all by) ::: June 01, 2004, 01:28 PM:

We're very much in favor of "small presses." There's nothing predatory about perfectly reputable operations like Golden Gryphon and Tachyon.

In SF and fantasy, certainly, small presses hold up half the sky.

#11 ::: Randall P. ::: (view all by) ::: June 01, 2004, 01:31 PM:

Full disclosure: I had a book I wrote when I was twenty-two that was sitting on my hard drive for almost six years. Nosing around on the internet in '98, I found a certain print-on-demand publisher that was more than willing to take my book. (At that time, I was living in Shanghai, China, so I thought I would never have the opportunity to get it published.)

They published my book, and although it had a crappy cover and a million mistakes, it didn't cost me anything, so it wasn't a big deal. I guess they made a hefty chunk when they actually printed it, but I made my costs back for the purchases of the book and it has been online this whole time. Somehow, the whole process was never real for me. I didn't believe that they could actually publish my book for no money up front, so I didn't take the time to edit it or anything of that sort. I just did it. Sure, it was crap, but who cares? I was never destined to be a successful writer anyway.

Now, am I naive? Absolutely. I did no research. I didn't try to get my book published elsewhere. It was just sitting there. This was a book that had no market potential. It was poorly written, unedited, and pretty much crap. Yet it cost me nothing; and to have a crappy, unedited, poorly written book with my name on the cover sitting in my hands was incredibly cool. In the time since, this publisher has taken away this whole "free" option and you have to pay for what they publish.

So what am I saying? Nothing. I never would have published with them if they would have charged me. But when it was free, it was fine by me. (I recently had them take it off the market because it wasn't up to my standards and considering I'm going to try to get my latest book published by a real publisher, I think it might be best to quietly rid the world of the horror that was my writing at the age of twenty-two.)

Sorry for my ramblings and disjointed thoughts. I'm secretly typing this at work and easily distracted. HA!

#12 ::: John C. Bunnell ::: (view all by) ::: June 01, 2004, 01:39 PM:

Paula's question about identifying vanity presses really does have real-world implications. There was a period a couple of years ago when I was seeing a lot of trade paperback genre fiction on my county library system's "new books" shelves (predominantly mystery, but some SF/F as well) -- and a depressing percentage of it proved on examination to be of self/vanity-published quality, as in "truly execrable".

I talked to a couple of librarians about this at the time, and the system's buying practices seem to have smartened up (whether that's cause and effect, I don't know). But somehow or other, the vanity stuff was making it onto the library buyers' radar -- and that's a trifle worrisome.

#13 ::: Dan Layman-Kennedy ::: (view all by) ::: June 01, 2004, 03:16 PM:

Paula, you're not the only one to notice that particular phenomenon at Balticon. (I assume it's happening elsewhere as well.)

I had the honor and pleasure of chatting up one well-known small-press editor who mentioned that a big red flag is opening the book and finding the title page, copyright page, acknowledgements and so forth all in the wrong order. Also if the author doesn't have books with anyone else's name on the byline at their table...

#14 ::: Clark E Myers ::: (view all by) ::: June 01, 2004, 04:11 PM:

Is there no successor to Dean Wesley Smith (and others) assorted Scavengers communications?

I can remember share the wealth writers groups who sort of were an agent, or had a front, for submissions - was that a bad idea?

#15 ::: James D. Macdonald ::: (view all by) ::: June 01, 2004, 04:59 PM:

Hi, Randall --

My guess is that your publisher was Xlibris.

What went on was this:

There was a time, a few years ago, when the dot-coms were flying and all seemed bright in the world, when some folks got the idea for Print On Demand Publishing where they would publish the slush pile, for free.

According to the theory, the cream would rise to the top, and sell bunches of copies all pulled by customer demand. As for the others, well, the marketplace had spoken. And if they got five sales, well, that was five sales. Any book that wasn't selling was just a file on a hard disk somewhere, essentially no cost.

Unfortunately, what happened was reality intruded. No one reads slush for fun. No one pays money to read slush. So the publish-the-slush-pile model got buried. "Essentially no cost" isn't the same thing as actually no cost. Just handling the files took time, time is money, you know the rest.

The cream wasn't rising. It was getting buried in the sewage. Bad books weren't selling. Neither were good books. Money wasn't coming in.

So -- funds had to come from somewhere.

There are only two places money can come from (once you've blown through the venture capital): the readers, or the writers.

Money from the readers was already sewn up by the traditional presses. So the money for the new-model PoD presses started to come from the writers. Those who didn't charge the writers went out of business. The survivors are following the time-tested Vanity Press model.

#16 ::: Teresa Nielsen Hayden ::: (view all by) ::: June 01, 2004, 05:15 PM:

Clark, I think I remember some kind of writers' collective where they were all going to agent each other, or some such thing. If it's the one I'm thinking of, within less than a year it had turned into a remarkably predatory scam agency operation.

Jim, one of these days we've got to do the edited best-of version of the SFF Net thread where the founders of Xlibris, which was then just getting going, showed up to defend their publishing model in the "Publishing Scams" topic. It's all there in the SFF Net archives.

That was before they'd burned through fifteen million dollars. I'm still wondering how they did that.

Jennie, have I ever mentioned that Patrick and I edited a couple of issues of the Q&Q Canadian publishers' directory? Brings back memories.

Anyway, I'm under the impression that Palace is a printing operation, not a publisher. (Smacks forehead.) Right. Printer. Far East. Various Canadian publishers use them. Probably Statesiders do too.

#17 ::: Patrick Nielsen Hayden ::: (view all by) ::: June 01, 2004, 05:17 PM:

No, what we line-edited was two issues of Quill and Quire's twice-yearly New and Forthcoming Canadian Books.

#18 ::: Lois Fundis ::: (view all by) ::: June 01, 2004, 05:37 PM:

John C. Bunnell: what sometimes happens in libraries is that "self-published" books are donated to the library. If they are by local residents, they are even more likely to end up in the system. In the latter case, there may actually be some demand for them, at least at first (friends and relatives).

But if the library was actually spending money to buy them, and there was no local connection, that's a much different thing and I'm glad they've wised up!

#19 ::: Mark Bourne ::: (view all by) ::: June 01, 2004, 05:44 PM:

"fifteen million dollars"

fifteen million dollars?

I'm thwacking my monitor and hoping that doing so will unscramble those pixels to reveal what you actually typed, 'cuz doing the same to the side of my head hasn't changed the vision at all.

Nope. Still fifteen million dollars.

Lordy.

#20 ::: sean bosker ::: (view all by) ::: June 01, 2004, 05:45 PM:

My hometown is Kalamazoo. Before this doubleday doubletalk leaves an indelible stain on your impression of this humble, midwestern town, I'd like to mention that it was once the celery capital of the world.

Not impressed?

It is also the home of checker motors, where all the cool cabs came from. And Gibson guitars used to be made there.

#21 ::: Patrick Nielsen Hayden ::: (view all by) ::: June 01, 2004, 05:56 PM:

I was born in Lansing. Midsize Michigan cities are OK with me.

And anyway, Kalamazoo is forever matched in song to Timbuctu, which is also a plus.

#22 ::: Clark E Myers ::: (view all by) ::: June 01, 2004, 05:59 PM:

Moscow Moffia more or less led to Pulp House - Jon Gustafson RIP Gimlet Eye on Pulp House was formally set up as an agent - kidding on the square. There were some issues with advice on how to write for Paramount but I thought they were exclusively with Paramount. My only knock on Jon was that he sold his review copies pristine rather than pass them around. It was quite a different era.

#23 ::: Teresa Nielsen Hayden ::: (view all by) ::: June 01, 2004, 06:00 PM:

Hey, Kalamazoo is cool. It's got one of the great American place names.

These days, large-scale typesetting operations tend to be out in the Midwest. Braun-Brumfield's in Wisconsin. Black Dot is (was?) in Crystal Lake. When you can zip stuff back and forth electronically, you just need to be at the other end of a clean connection. The Midwest has cheap space, good phone lines, and an underemployed literate population.

Mark Bourne, I've tried that, though not on my monitor, and it never gets any better.

Patrick, you're right. Of course. So it was.

John, Lois: Just the other day I saw what I thought was pitiable conversation on a message board maintained by a vanity publisher. Some of their authors were swapping tips for getting exposure for your book, and one of their suggestions was donating copies to their local libraries. I guess it beats giving them to the Salvation Army.

#24 ::: Jill Smith ::: (view all by) ::: June 01, 2004, 06:05 PM:

Fifteen million dollars

Heck, I worked for NASDAQ from the beginning of the boom through the boom until this past December, and I saw tens of millions go whoosh really fast (we, who worked for the market itself and were basically the wage-slaves behind the scenes, watched with some amount of fascination, dread, and finally horror. Some of my colleagues jumped ship during the height of the boom to take jobs at dot-coms - most were unemployed within six months).

For a different perspective, fifteen million is what a very, very frugal biotech will burn in one year in phase 3 clinical trials, hoping desperately that they have a product that the FDA will approve.

A company with no dollars coming in the door and payroll, rent, and other expenses to meet can go through a heck of a lot of money very, very quickly. This is especially true in a boom economy when payroll costs and rent are high.

#25 ::: jane ::: (view all by) ::: June 01, 2004, 06:11 PM:

Every time--EVERY time--this issue comes up I am swallowed by sighs. I want to go out with copies of diatribes by TNH and Yog and Annie Crispin and every other professional writer and editor (and me) who has tried to explain to these poor benighted souls that they are being had.

And for every one you help (and who curses you for helping!) there are fifty more waiting behind them waving a mss. in one hand and discrete dollars in the other.

'Consumed by sighs' will surely be on my headstone.

Jane

#26 ::: Claude Muncey ::: (view all by) ::: June 01, 2004, 06:23 PM:

15 milllion dollars total burn? That's nothing.

The burn rate record that I have heard knocked about was Amazon's which around 1998 or so was 25 million dollars a month. Of course Amazon had five years cash to burn at that rate. It would not be hard for any high tech startup to go through $15M -- the insistence on high speed by dot coms not only increased the rate of spending, but the actual cost of a lot of the work done.

#27 ::: Tina ::: (view all by) ::: June 01, 2004, 06:26 PM:

One of my friends, an old friend, a high school friend, started working for a vanity press earlier in the year. The one and only time we discussed it in depth, he defended them up and down (and insisted they were merely PoD, not vanity, but, uh, I've been to their web site, and I sure can't tell the difference). I tried to explain to him what my issue was with the company, and his basic position is, "But these people wouldn't get published if it weren't for $company, and no regular publisher would publish x sort of book, so what's the problem?"

I told him that one of my problems was the fact that they hide their actual costs in the very end of the PDF with the contract in it -- my biggest reason for insisting 'vanity' is the right word -- and asked him if he'd looked at the costs, but that didn't help him understand my problem with the company, and we ended the conversation vaguely disgruntled with one another.

I've thought about pointing him here, but I'm pretty much afraid that he's going to say either a) the clients they have are different or b) the company itself is different.

So I've been avoiding talking to him about his job... which means pretty much avoiding talking to him, lately, because he's so excited about it. He's editing, which he really loves doing (and he is good at it), and he was out of work for months before that...

Ms. Jane, may I borrow your epitaph?

#28 ::: Claude Muncey ::: (view all by) ::: June 01, 2004, 06:31 PM:

Midsize Michigan cities are OK with me.

Actually, Patrick, I liked some of the smaller ones. Two years in Oscoda were some of the best of my childhood, and Frankenmuth around Christmas was fun.

#29 ::: Chuck Nolan ::: (view all by) ::: June 01, 2004, 06:48 PM:

They still make guitars in Kalamazoo. That's where Heritage is. Comparable quality to Gibson, not as much money. Good deal.

#30 ::: John C. Bunnell ::: (view all by) ::: June 01, 2004, 08:01 PM:

Lois & Teresa:

From my observations and what the librarians were telling me at the time, I don't think what I was seeing were author donations. Two notable datapoints: few if any of the books I was spotting were written by local authors, and Multnomah County's system is itself large enough that most incoming donations of books go directly to their used/discard retail operation.

#31 ::: Teresa Nielsen Hayden ::: (view all by) ::: June 01, 2004, 08:49 PM:

Maybe those books were acquired by a semi-published author with spending authority, who was doing his or her best to help out other semi-published authors. They do that. You can find rings of them on Amazon, where A reviews B's and C's books, B reviews C's and F's, C reviews D's and E's, plus A's second book, and so on. Every review gives the book five stars. My only consolation is that they don't write the kind of reviews you get out of people who've actually read the book.

Okay, not my only consolation. My other consolation is the Amazon ranking of their sales. When it isn't nonexistent, it's astronomically low.

One of the classic forms of the fake review is where they start with an elaborately casual explanation of how they came to be in possession of a copy of this book, seeing as how it's not available in bookstores and is showing zero sales on Amazon. Most often they say they found it lying around at a friend's house. They picked it up to have a look, and found themselves unable to put it down. This explanation is the kind of review you get from people who haven't read the book. Even naked self-interest can't make fellow authors read these turkeys.

#32 ::: Mary Anne Mohanraj ::: (view all by) ::: June 01, 2004, 09:40 PM:

Teresa, I had a related question for you. Over at the SLF, we've started a small press co-operative, designed to let presses share tables in dealer's room, exchange ads, throw joint parties, that kind of thing. Just did a table at WisCon, big success, lots of fun. Our table made about $900 for the various small presses who shared it (some presses made a lot, some made nothing, which is a whole interesting topic on its own). We'll hopefully be at World Fantasy too.

What I'm wondering is whether you think we ought to be selective or discriminating in some way. So far we've just let anyone and everyone join -- if you self-identify as a small press (including self-publishing of chapbooks and such), you're welcome to join us. Membership is free this year, and will probably be some miniscule dues next year (in the $5-10 range).

We've only been going for a few months, and haven't had any trouble yet, but reading this thread, I'm wondering if we ought to be trying to sift for scam presses and denying them access to the co-op? Although that makes me worry that we'd just be additionally penalizing poor authors who are already fairly screwed... :-(

Would appreciate your thoughts. Details on our co-op are here:

http://www.speculativeliterature.org/Co-op/

Thanks!

#33 ::: John M. Ford ::: (view all by) ::: June 01, 2004, 09:42 PM:

"Jeeves, while attempting to locate the whisky decanter at Lady Fantod's house the other night, I happened upon this book, which since that moment I have been utterly unable to put down."

"Do you propose to write a review of the volume, sir?"

"Of 'Oryx and Squid, a Scientific Romance of the Aetherial World,' by someone calling themselves 'Spiritus Vivendi?' Good Lord, no. If Bingo Little heard of it, I should be obliged to review Mrs. Bingo's output until the end of time. No, I just want to put the deuced thing down."

"Quite conceivably so, sir. Here, I believe, is the difficulty; the spine has been heavily bird-limed. May I presume that you did not obtain the decanter?"

"Gosh, Jeeves, the countryside does have a knack for the cunning snare, doesn't it?"

"Quite usual among the woodlanders, sir."

#34 ::: mythago ::: (view all by) ::: June 01, 2004, 09:43 PM:

That was before they'd burned through fifteen million dollars. I'm still wondering how they did that.

These guys were in Silicon Valley, right? People were stark raving mad then. Seriously. Microbrew beers flowed like water and money flowed like, well, microbrew beers. It wasn't enough simply to pay well and have a good team spirit. No, to attract the hotshots and the public interest, your company had to be cool. Foozball tables in the break room, three-story slides in the middle of the office complex, special areas for you to bring your pet to the cube farm, memberships in cybercafes...I'm surprised they stopped at $15 million, frankly.

Ahem. What Keith said about the advice.

#35 ::: Andy Perrin ::: (view all by) ::: June 01, 2004, 10:36 PM:

And here is another sort of scam: writequickly.com

How would you feel if in exactly 28 days time, you were holding the finished version of your own book...? New CD course from best selling author Nick Daws shows how to do it in UNDER 28 days, in less than ONE HOUR a day.

I'm sure the editors around here will want to know about:

The wonder of Power Editing and how it’ll enable you to edit your entire book in under an hour!

#36 ::: Mary Kay ::: (view all by) ::: June 01, 2004, 10:47 PM:

Claude: I think Frankenmuth is always fun, but I'm a real Christmas freak. (See here for my latest Christmas desire.) I used to live in Lansing, so it was easy to get there, but I haven't been in some time now. Hmmm. I'm going to Ann Arbor next month. Hmm.

MKK

#37 ::: Teresa Nielsen Hayden ::: (view all by) ::: June 01, 2004, 10:56 PM:

Andy: Too late, I made fun of them ages ago. Are they really doing Power Editing now?

Mythago, what I know is that they had branch offices in a half-dozen cities, which seemed odd and unnecessary for an online business.

Also, a characteristic they shared with all the other e-publishing startups of that period was that I don't know of a single industry person who was hired by them, or even solicited to be hired. What's strange about that is that publishing has a sort of Oort Cloud of extremely experienced freelancers who are between in-house jobs -- a condition that can persist for years. While you're hanging on, you take two or three or four part-time gigs. They're part of what makes publishing run. Anyway, the offer of a full-time in-house job with decentish pay plus health benefits could have gotten you former heads of lines, senior editors, manging editors, production heads, acquisition & development specialists, contract specialists -- you name it. Granted, some of them would be a bit behind the curve on the latest software, but most of what you do in any publishing operation is deal with authors, manuscripts, printers, etc.; and that, they knew in spades. But they weren't hired. They weren't even wooed. The e-publishing startups hired a bunch of know-nothing youngsters -- you know, people like themselves.

I was working on a large complex post about the whole e-publishing boom and bust, and all its follies, at the moment that a large passenger jet slammed into the first tower. Somehow I've never been able to pull that material together again.

Mary Anne, a bad scammer can publish a good book; but in general, if they're publishing everyone who wants to be published, their books will be unsaleable. I think you should screen for those, not because they're scammers, but because a reader who picks up one book off your table and finds it execrable is unlikely to browse another. That's one of the things we were telling the Xlibris guys, long time gone on SFF Net: nobody will wade through slush to find the good stuff. Life is too short, and the world is full of unread books.

("Fantod! He said fantod!")

#38 ::: Paula Helm Murray ::: (view all by) ::: June 02, 2004, 12:03 AM:

Someone used 'bellicose' after dinner at Ruby Tuesday's Saturday night, in my car, on our way to Sheridan's Frozen custard to make up for an average meal at a chain where one or two of the folks were vegetarians who had to just eat sides, etc. (Gee, KC ii a horrid place for vegetarians.)

He was referring to how one of our group didn't act when... she asked for a burger plain with bacon and something else on it. No dressing, etc. It kept coming out wrong, and she's allergic to things like mayo, mustard, etc. It took four tries and she took the last good try with her to eat on the say. At one point it was obvious the cook just scraped it all off and re-bunned it (wrong choice with an allergic person.,..). GRR. Waitress was execellent, though. And we gave her a special atta-girl afterward. Cook needs to be flushed, though.

He said that because she didn't act bellicose that she got better treatment. I've NEVER hears an American user use that word, but Grant is from South Africa, and English-speaking.

#39 ::: Linkmeister ::: (view all by) ::: June 02, 2004, 02:59 AM:

I was startled to learn that MoveOn's book had been published by a Maui press which normally specializes in what looks like New Age material. Obviously MoveOn didn't need a vanity publisher, but Maui? I suspect all the small presses here on Oahu are turning green.

#40 ::: Karen Funk Blocher ::: (view all by) ::: June 02, 2004, 03:31 AM:

Back in 2000-1, a friend who was also my doctor (a D.O.) spent a good portion of our sessions together telling me about the book he was getting published, based on the WWI memoir of another friend/patient. He tried to sell me on getting my book published the same way, but I was politely noncommittal. He eventually went with Xlibris, and had a book signing at the local Borders. At one point he told me a junior agent was trying to get approval to take him on as a client, but nothing ever came of that.

A year later, my friend was dead of a heart attack right before his daughter's wedding, and a year after that, his practice went bankrupt for want of a decent replacement doctor. But that book of his is still on Amazon. At least one of the two reviews was written by one of his medical assistants.

It's sad and strange, but that little book, which made him so happy and excited at a time when he was fed up with medicine, is now Dr. E's legacy.

#41 ::: SRH ::: (view all by) ::: June 02, 2004, 03:46 AM:

Let me get this straight: Theresa tells us that there is no really credible alternative to traditional publishers (vanity publishers usually producing crap, as was witnessed through a link from this very site the other week). Perhaps Theresa is right, but what about self publishing, where the author becomes more-or-less a traditional publisher (with or without minimum print runs)? Isn't that a credible alternative?

Full disclosure: I'm not about to use a vanity press or become a self publisher; I'm just an interested by-stander.

#42 ::: James D. Macdonald ::: (view all by) ::: June 02, 2004, 04:14 AM:

Yes, self-publishing is an alternative.

Yes, it's perfectly honest and honorable (and at least in the case of poetry) almost traditional.

Self-publication works best with specialized non-fiction and sub-genres and micro-niches where the author is going to have to sell all the books face-to-face anyway. The local history, the church cookbook, that sort of thing.

True self-publication is a whole bunch cheaper than the every-penny-extraction process that most vanity shops represent.

The major problem that writers run into with self-publication is this: They forget to wear two hats, the writer hat and the publisher hat. They forget to pay themselves as writers regardless of what's happening on the publishing side of their desk.

To avoid violating Yog's Law, the self-publisher needs to move money from his Publisher pocket to his Author pocket. Figure out what royalties he's going to pay himself, buget them into the cover price of his book, and pay them on-time.

Like any other small business, the usual problem with self-publication is under-capitalization. Whole piles of small businesses in all categories fail; self-publication is no different.

The vanity-presses and scammers like to blur the distinction between self-publication and vanity publication (some of the vanity PoDs call themselves "self-publication services" for example), but there is one.

In vanity publishing, on the day the first book comes off the press, the money has flowed from the author and the publisher owns the rights. In self-publication money has flowed from the author and the author owns the rights.

#43 ::: John C. Bunnell ::: (view all by) ::: June 02, 2004, 04:15 AM:

Self-publishing can be a rational and even nominally profitable exercise -- but virtually never for genre fiction, or really any sort of fiction.

I've seen it done, and done well, in two categories in particular. One is local history/memoirs; sometimes a person will put together a book in order to preserve and circulate a body of obscure but interesting material, while in other cases a local government or foundation will contract with a professional for a book project.

The other category -- and I think there's a company or two that specializes in producing these -- is the Insert Your Club's Name Here Cookbook, wherein the cookbook is sold as a fundraising project by the sponsoring organization, whose members have contributed the recipes. With the advent of Kinko's and relatively inexpensive comb-binding, these can be done pretty cheaply without seeming tacky.

#44 ::: John C. Bunnell ::: (view all by) ::: June 02, 2004, 04:26 AM:

Heh; cross-posted with Yog.

It should be noted that in a few cases -- particularly organizational histories (i.e. churches, corporations, the local mountain-climbing club, etc.) -- the sponsor of a self-publishing project is more interested in printing and distributing books than in making money for itself.

But even in those cases, a sponsoring organization (even a nonprofit) will sometimes hire a professional writer to do the actual wordsmithing.

#45 ::: Anna in Cairo ::: (view all by) ::: June 02, 2004, 05:05 AM:

After reading all this, I think if I ever do write that novel, I will just send it to the slush pile and hope for the best. Heh heh.

I guess if I ever did actually get it written, I would feel a lot more desperate about getting it published than i do now when it is a mere wisp of imagination, though. But I hope I would never get desperate enough to jump through the hoops and pay the fees this organization and other vanity publishers would want.

#46 ::: julia ::: (view all by) ::: June 02, 2004, 06:52 AM:

My eyebrows went up. “They’re making that many corrections?”

He beamed. “They’re rewriting those things in fourth pass.”

Long ago, in another life, I worked for a large publishing company as a pre-press team leader/template goddess on a huge textbook project they had to get out in less time than they'd left themselves.

Three weeks after the drop-dead date, we were still sending corrections to the printer to be stripped in to existing plates.

The bitter joke around the office was that the books were going to go out to each school with a dedicated onsite typesetter to make corrections in the classroom for the kids to strip in with tape.

#47 ::: Jules ::: (view all by) ::: June 02, 2004, 07:28 AM:

What I don't get about these people, in their FAQ they list as separate services that they acquire an ISBN and a barcode for you -- the barcode of a book is 978 + (first 9 digits of ISBN) + check digit, which I understand is automatically allocated when your ISBN is. Why would you want another one?

#48 ::: Teresa Nielsen Hayden ::: (view all by) ::: June 02, 2004, 08:37 AM:

SRH, I neither said nor thought that. Try the link for Booklocker. They're not traditional at all. Try one of the three links to that article about self-publishing, I wrote it.

If all else fails, you can consider the fact that I've off and on been self-publishing since the late 1970s. Before I worked in publishing, certainly before the web was invented, I knew that unless fiction is unpublishable for some reason other than its quality, publishing it yourself is a very bad idea.

John and Yog both have good, practical advice on the subject. My take on self-publishing is more radical: whatever I spend on it is gone forever.

#49 ::: Nancy Lebovitz ::: (view all by) ::: June 02, 2004, 09:13 AM:

Imho, the cheesiness of Writer's Collective is shown as early as their url--they're a business, but they present themselves as a .org. What's more, it's not that they couldn't get writerscollective.com--if you try that url, you're sent to the .org.

As for people not reading slush for free, the fan fiction subculture has a lot of systems of distributed evaluation. Everyone I've talked with about fan fiction says that 90% of it is awful, but somehow the good stuff gets found with no one getting paid to do the selection.

And here's a special case of self-publication: George Chesbro's dangerousdwarf.com. His publishers had been letting his books go out of print, including some which were getting high prices as used books, so he went into self-publication for all of his books, and seems to be happy enough with it.

Are their publishers which keep track of used book prices as an indicator for what to bring back into print?

#50 ::: jennie ::: (view all by) ::: June 02, 2004, 10:30 AM:

Just to give some real-life examples of successful self-publishing (where "successful" means that the author/publisher has reached their desired audience and has not spent more than they budgeted, in some instances has indeed earned money, and emphatically has not been taken to the cleaners):

My grandmother, an enthusiastic geneaologist published The Paper Chase to the Coulsons of Clarke in 2000. This modest 5 x 8 paperback contains the story of her research into thefamily, photos from the family farm, copies of the documents she has meticulously acquired, and a family tree. The book represents the culmination of decades of my Grandmom's research; she knows that nobody will ever buy the thing, but it's been distributed to the family, the historical society for the town in which the family settled, and the Archives of Ontario. When I have kids, they'll get copies. That's what she wanted from the book, and we're all happy that she did it. (It was also my second-ever copy-editing job, and I'm reasonably proud of it.)

Sarahealth.com publishes books about health issues through Trafford Press, a POD operation. The books are marketed over the Internet, thereby saving readers the possible discomfort asking at the bookstore for such titles as Women and Unwanted Hair. Again, the market for this sort of book is clearly defined, quite small, and has an interest in Internet or mail-order sales, rather than traditional bookstore sales. This preference for Internet sales allows the publisher to bypass expensive distribution and the costs of a print run.

Like the cookbooks and special-interest books that John, James, and Teresa have mentioned, these are books that have a specialized audience. In the first case, the publisher (and author) had no desire to earn any money from the book; in the second the publisher recognizes that her earnings are going to be small and slow, and that her sales are going to be in single books, rather than bulk sales to bookstores. Self-publishing works in both cases. You'll note that neither book is a work of fiction and that the readership is not a literary one.

And Teresa, you had mentioned having worked for Q&Q at some point, but not what you had done. We have a subscription at the office, and amuse ourselves by tracking all the folks who have passed through our offices (either in person in manuscript) through its pages. We've never actually done work for Q&Q, though.

#51 ::: Claude Muncey ::: (view all by) ::: June 02, 2004, 10:34 AM:

my latest Christmas desire

I love it, Mary Kay, and I can't wait to see the superhero version. Maybe you can persuade Bronner's to carry it?

*grin*

#52 ::: Randall P. ::: (view all by) ::: June 02, 2004, 10:43 AM:

Okay, here's an experiment. There seems to be a lot of self-publishing bashing here, all of which is reasonable and probably correct. I feel like self-publishing is a way for those without any connections to the industry to get their work out to people in one way or another, even if it is just to friends and family. I think that a lot of people here tend to know a lot about the industry in general, so their biases are a given. I, however, am not one of those people.

I'm in the process of trying to get my book published and I'm going to go about the "traditional" methods of getting it out to people. I'm anxious to see whether someone with absolutely no connections to the industry can get their work in the hands of the right people and get published. I bring this up because, being the ignorant soul that I am, I was seriously considering just self-publishing my work. Now that I've read all of the information here and the links that go with it, I'm scared sh*tless! Perhaps my little plan won't work and I'm on the verge of getting scammed.

So let's see. My manuscipt is good and it's in a genre that is hot right now. Let's see if TNH's quality credo works. If it's good enough, then it will get published. Otherwise, I'm going to have to screw myself by publishing it all by my lonesome.

#53 ::: Dan Blum ::: (view all by) ::: June 02, 2004, 11:05 AM:
Are there publishers which keep track of used book prices as an indicator for what to bring back into print?

I don't know, but I don't think it's a great idea for any publisher other than a small press.

Suppose that you work for a publisher and scan Bookfinder on a regular basis to track probable sale prices for a given book. This actually requires a fair amount of work in that every time you checked you'd need to compare the list of copies for sale to the prior list, item by item, in order to add new listings and to identify removed listings as probable sales. (There might be a way to get the data from Bookfinder automatically - certainly there are ways to get the data from the systems Bookfinder searches automatically (since Bookfinder does it), but that would require a fair amount of programming on the front end.)

Assuming you're willing to put in the time to do this, after a year you might have 100 or so probable sale prices. (I persist in calling them "probable" because you don't actually know what happened to a book that was removed from its listing service - it might have been sold for the listed price, it might have been sold for less, it might have been lost, etc.) Is that useful data? If you work for a small press which is contemplating a 500-copy run, or something in that neighborhood, it might be. If you work for a larger publisher which is contemplating a 5000-copy run, it's not. If a randomly-polled set of 100 book buyers are willing to pay cover price or more for your book, that's useful data (assuming a pool of 100 is statistically significant). The data you actually have at this point doesn't demonstrate anything except that there are 100 people willing to pay cover price or more, and they already have copies anyway.

This is even ignoring the fact that many books which go for high prices on the used-book market do so because of collectibility, and a collector who is willing to pay $100 for a first edition of a book may have no interest at all in a reprint (most likely because they already have a non-first copy).

#54 ::: Jules ::: (view all by) ::: June 02, 2004, 11:32 AM:

More interesting to track might be how long it takes to sell copies... books that sell quickly are probably more marketable.

You'd have to account for strange things, like first editions (which will usually take longer to sell, I suspect) and under/overpriced copies (similar effects). Probably only consider books with at least (say) 10 listings, and only use listings withing 75-125% of the median price.

Could work.

#55 ::: James D. Macdonald ::: (view all by) ::: June 02, 2004, 11:48 AM:

Fan fiction has its own mechanisms for finding the good stuff (archives with good reputations, frex). That there is "good stuff" in fan fiction comes about because fan fiction has no legal existence. If you've written the best Star Trek novel in the world, and you weren't pre-approved by Paramount, it's not going to get published. It can't. So -- you find people who have written the best Star Trek novel in the world putting out underground copies, and people who are dedicated to finding it, and passing the word to interested others. (These still aren't printed anymore, mostly, and are available for free.)

On the other hand, if you've written the best any-other-genre novel in the world, you'll be able to get it traditionally published. So, right off the bat, the books that are non-traditionally published aren't going to have the Really Good Stuff in the mix. (Very rare exceptions, and then, they're lost in the noise.)

Yes, there are review sites that review self-published and vanity-published books. Midwest Book Review for one. But -- MBR isn't very helpful. Every review there is a rave, and the reviews are written by people who aren't well known for their reviewing skills (anyone can play -- if you want to be a reviewer for them, go here). It isn't a trustworthy source.

We aren't bashing self-publishing here. Teresa's done it, I've done it, lots of other people I know and respect have done it (hi, Mike!). What we are bashing are the snake-oil salesmen who prey on naive, desperate, or deluded writers in order to put a suction hose into their bank accounts.

#56 ::: James Nicoll ::: (view all by) ::: June 02, 2004, 11:55 AM:

Somehow, a vanity press got my name as a person they should send free review copies to. Why, I have no idea. The sole positive aspect of this is that the books I get can be sold or pitched, unlike real ARCs, which are difficult to deal with if I don't want to keep them. Most (I want to say all) ARCs can't be sold, and aren't clearly my property anyway, so giving them away is not really an option. Throwing them out seems wrong, even when it's a book like _A State of Disobedience_. Happily, the aura of evil around a vanity press product allows me to overcome what few ethics I have regarding destroying printed material.

#57 ::: John C. Bunnell ::: (view all by) ::: June 02, 2004, 11:57 AM:

Actually, I can think of a couple of cases in which authors have achieved reprints of books with very high used-copy prices -- both in SF/F. Doris Egan's "Ivory" series of paperback originals from DAW was at one point highly sought after on the used market (I saw reports of $60 a copy and up); DAW subsequently brought out a new omnibus edition of the novels. Sherwood Smith's kids' fantasies about Wren were chasing even higher single-copy prices -- and she's just now had all three reprinted by Firebird in new editions.

Teresa may have more to say about this, but I think a large part of the equation has to do with small original print runs (at most 10,000 copies of a new genre title, often possibly far fewer) for a title that generates sustained demand /after the usual publicity cycle has ended.

Much depends on how long it takes the word-of-mouth thing to kick in. Sometimes the publisher gets lucky, and it happens early enough in the product life cycle for them to keep a title in print practically forever (witness Barry Hughart's BRIDGE OF BIRDS, which Del Rey is still selling). But often, as with the Wren and Ivory books, word of mouth doesn't generate the consistent "buzz" until the publisher has run out of inventory, lost rights, dropped its fantasy imprint, or otherwise turned its attention elsewhere.

The trick is persuading a publisher that there's demand for a new edition of whatever-it-is. (Elsewhere in cyberspace, we've discovered that one of Yog's own backlist titles is going for $155.75 on Amazon -- and the only other used copy anyone could turn up was over in the UK. This looks to me like an opportunity....)

#58 ::: Kate Nepveu ::: (view all by) ::: June 02, 2004, 12:23 PM:

Other data points of things reprinted after being expensive and hard to find: Pamela Dean's Secret Country trilogy. Wrede & Stevermer's _Sorcery and Cecelia_ (and a newly-written sequel coming in the fall, hooray!). The early to middle Sector General books. Possibly Lee & Miller's original Liaden novels, and the Steerswoman books (I'm not sure how hard to find they were).

Of course there are hard-to-find things that aren't being picked up; in some circles, people inquire yearly after Daniel Keys Moran's _The Long Run_ and other Continuing Time novels. (Okay, _tLR_ was republished in an expensive small-press edition. But there's a COMPLETE TRENT NOVEL sitting unpublished in his desk drawer, gnash wail tear hair. Err, sorry for shouting.) I have my suspicions about why those haven't been picked up, but they're speculations only. Anyway.

#59 ::: James D. Macdonald ::: (view all by) ::: June 02, 2004, 12:51 PM:

For our other fans, another copy of that book turned up in Australia going for $139.60 USD. (Hey, smart publishers, this is the Bad Blood series. Rights available, and a fourth (unwritten) book all plotted out and ready to sweeten the deal.)

Have I thought about self-publishing that series to bring it back into print? Sure I have. Why haven't I? I don't have the startup capital, and the distribution/publicity is beyond my capabilities.

#60 ::: Graydon ::: (view all by) ::: June 02, 2004, 12:55 PM:

Randall P. --

I think the distinction -- and I say this as someone hideously frustrated by the traditional publishing process -- is whether or not the form of publication will do what you want.

So far as fiction goes, self-publication trades money for some small number of copies of books; without unlikely contacts, expertise, or success, that small number of copies will not achieve wide distribution, and has in consequence no hope of significant reviews, sales, or audience.

(Vanity publication trades rather more money for some delusions of success, since the real scammers don't even provide you with books.)

If it's non-fiction, and there's already a known small audience -- the thirty years' work to produce a detailed monograph about the winter survival strategies of the bumble bees of Baffin Island -- that's ok; the other ninety people and two hundred libraries on the planet who care will be delighted to buy a copy, and the print run of 500 gives you something to sell to the next generation of grad students.

Fiction, though, fiction is art. And art cannot succeed without reaching a wide audience. (Sometimes it gets there by very twisty or lengthy means, but get there it must.)

Self-publication provides no opportunity to reach a wide audience; traditional publishing -- being in the business of selling art -- will provide that opportunity.

So, for my money, if I can't convince the representative of some publisher that my writing has enough potential friends to be worth taking a financial risk on, I should keep trying. It's not a good measure of artistic quality, but it's the one I've got.

#61 ::: Randall P. ::: (view all by) ::: June 02, 2004, 01:27 PM:

Graydon, excellent thoughts. I guess my debate in regards to self-publishing is in whether or not the actual chance has been given. I've read Slushkiller and other discussions related to it and I find it be to be fear-inducing. I'm not going to delude myself by saying that my fiction is the greatest thing ever written, but I know what I've got is good stuff.

I wonder whether someone like myself would even be given the chance. I wonder whether someone would actually take the time to read what I've written as opposed to just dismissing me because I wasn't "recommended" or "referred". It seems that this world is a place of connections and if you don't have the connection, you're not in the "club". I have no connections, so how am I going to break into that world?

So to relate this to self-publishing, I guess the problem for someone like me is how long do you keep trying before you say, "Hey, if no one will give me a chance, then I'm doing it myself."? Has there ever been a self-publishing success? (I mean for someone who has done the leg work themselves and not sold out to the highest bidder once a little heat has been produced by their book.) Forgive me naive postings, but these are the debates one has with themselves when they are beginning a process such as this.

#62 ::: Dan Blum ::: (view all by) ::: June 02, 2004, 01:36 PM:
Actually, I can think of a couple of cases in which authors have achieved reprints of books with very high used-copy prices -- both in SF/F.

I'd be willing to bet that in these and the other cited cases the publishers had more to go on than just those prices, especially since before the rise of Internet used-book selling as we know it today, the pricing information would have been very hard to track.

But yeah, the number of copies already out there is certainly a consideration. If people are paying $100 a pop for copies of a book which had a run of 1,000 or so, it's not entirely unreasonable to assume that there are a bunch more people who would like to buy copies at more reasonable prices. If people are paying that much for copies of something which has 20,000 copies extant, my assumption would be that the market is collector-driven, or something along those lines (assuming the book didn't become incredibly popular asfter publication for some reason, but then the publisher presumably knows about that anyway).

#63 ::: Patrick Nielsen Hayden ::: (view all by) ::: June 02, 2004, 01:37 PM:

I'm pretty sure I disagree with the claim that "art cannot succeed without reaching a wide audience." I've experienced plenty of art that never reached a wide audience, but was "successful" as far as I was concerned. Heck, I've read unpublished books that I thought brilliantly successful in several ways, but I didn't think Tor Books would be any good at publishing them. That didn't mean I didn't think they were artistically "successful." When I'm evaluating submissions to Tor, my bottom-line question isn't "Is this a good book?" (Although that's an important one.) It's "Is this the kind of book we can do well?" We can't do everything. No publisher can.

To remark on a different post, I'm definitely sure I don't understand why anybody, after all times we've explained otherwise, would still claim that these conversations are about "bashing" the idea of "self-publishing." What the hell do you think Making Light is? Chopped liver? A salaried job? An organ of of Time Warner?

Self-publishing is great. Many fine things have been self-published. Once in a blue moon somebody gets rich from it. A few times in a blue moon, somebody makes a living from it. Warning against the veils and glamours of vanity presses is not the same thing as crusading against "self-publishing." If you plan to self-publish, what you want is a printer, not a vanity press. Learn the difference.

#64 ::: S. Mitchell ::: (view all by) ::: June 02, 2004, 01:54 PM:

CafePress has kindly set up operations as a POD, and while it's a bitch to get the typesetting correct in PDF format, if you just want to have a book in your hands, or to give to your grandma, it's ideal. I printed a copy of my first novel just to have it (I keep it on my desk for inspiration as I write out the next query letter for it,) and it cost me a grand total of 20 dollars. It seems to me if somebody wanted to go the self-publishing route, that would be the ideal way to do it. At least it doesn't cost money up front.

#65 ::: Randall P. ::: (view all by) ::: June 02, 2004, 01:54 PM:

Patrick,
I think part of the conversation here is someone like me actually "learning the difference". The illusion of vanity presses is very real and part of the process of reading pages like this is for me to see the pitfalls of these presses. It's hard for me as an unpublished writer to see the perils of such organizations because it is so enticing.

Forgive my choice of words when I used the word "bashing", but as I said, this is a learning process for me and it's a little bit disconcerting for a person who likes this community and these discussions to be ripped because I came in late and haven't read the other nine thousand posts. Cranky, cranky...

#66 ::: Patrick Nielsen Hayden ::: (view all by) ::: June 02, 2004, 02:02 PM:

Randall's more recent comments slipped in while I was growling at his earlier one. The role of fear and anxiety in this process is real. I'd be the last to say I think it's easy to be an aspiring unpublished writer, nor do I much care for the Panglossian notion that it's just fine that people should have to jump through hoops.

My problem is that given that the core mission of most book publishers is not to administer the perfectly-fair Slush Olympics, I'm not really sure how to make matters better. I do think we take way too long at Tor, but see previous sentence. Our actual prime directive is to do a good job at publishing what we've already got.

#67 ::: Patrick Nielsen Hayden ::: (view all by) ::: June 02, 2004, 02:03 PM:

Randall and I are clearly continuing to post almost simultaneously. Back on the Well, the term for this was "slippage."

#68 ::: Randall P. ::: (view all by) ::: June 02, 2004, 02:06 PM:

Oh, great Patrick! Post something nice just when I put "cranky, cranky" in my post. Now I feel like a jerk. Can't we put those winky-winky emoticons here so that I don't have to look like a dork?

#69 ::: Kate Nepveu ::: (view all by) ::: June 02, 2004, 02:07 PM:

Randall P: I wonder whether someone like myself would even be given the chance. I wonder whether someone would actually take the time to read what I've written as opposed to just dismissing me because I wasn't "recommended" or "referred".

Dude, you do realize you're asking this question on the blog of an editor who, last time I saw her in person, was enthusing to me about a novel she'd bought out of the slush?

It *happens*. So put that aside the best you can and expend your energy on your *writing*.

#70 ::: Graydon ::: (view all by) ::: June 02, 2004, 02:11 PM:

Randall P. --

So far as I know, not only has there never been a self-published fiction success, a self published fiction success is impossible, because soemone who self-publishes simply cannot get at the book distribution network in any useful way.

There have been a couple of cases of self-published works coming to the attention of people who could offer them publishing contracts (and thus access to the distribution network) and I'm personally unsure whether that counts as a success for self-publishing or not, but inclined toward 'not'.

As far as connections go, I think your mistake lies in presupposing that connections are necessarily, or even probably, beneficial.

Publishers -- and by extension those editors who are working for publishers of genre fiction -- have two serious challenges when it comes to aquiring new books, at least so far as my own highly imperfect understanding goes.

The first is that they are horribly understaffed, so that the work of getting what they've got out the door is not sufficiently encompassed by normal business hours. This leaves only narrow slices of time to consider any new works, slices of time which are not sufficient to the volume recieved by a couple orders of magnitude. (Something which seems to apply at houses which don't look at unsolicited submissions, as well as those which do.)

The second is that there is a long standing trend for individual sf books to sell fewer copies; this is in large part a side effect of the total title count exploding, since the total sales of sf books is trending up. It's just that it's taking many more books worth of sunk costs to do it.

That puts margins down, it makes the consolidating distributors complain about price points, and it causes push back from retailers who have sales volume expectations.

Which means that an acquiring editor is looking at not 'will this book sell?' so much as 'is this book likely to have the least bad sales prospects of all the books that I could buy this month?', or, 'are we going to do good enough job of helping this book find its friends to make the effort worth our while?'

You will note that this is at least a six chicken question; there's a lot of unknowable future in it, and the available means of entrail reading are quite bad. I consider it vaguely miraculous that mostly, the people and process involved get this right.

That isn't a process which connections are able to much affect. (Sales history, yes, but sales hsitory isn't connections in the sense that I understood you to mean.)

So, well, so far as I know, it's a choice between a process that might work and one which surely won't. That's an easy choice, at least if one is a purely rational actor.

#71 ::: Randall P. ::: (view all by) ::: June 02, 2004, 02:11 PM:

Kate,
That's the problem! I've been working on my writing for over a year now and now I'm done. All of a sudden I have to focus on getting published. Ugh!

Okay, everyone is now sick of me. Never meant for that to happen. I will refrain from posting for a week.

Love to all,
Randall

#72 ::: Patrick Nielsen Hayden ::: (view all by) ::: June 02, 2004, 02:16 PM:

Let me address one other comment of Randall's.

"I wonder whether someone like myself would even be given the chance. I wonder whether someone would actually take the time to read what I've written as opposed to just dismissing me because I wasn't 'recommended' or 'referred.' It seems that this world is a place of connections and if you don't have the connection, you're not in the 'club'. I have no connections, so how am I going to break into that world?"

It's possible to both underrate and overrate the importance of the "who you know" factor. At Tor, we actually look at unsolicited submissions (albeit at a glacial pace). Many other publishers say they don't, but I'm pretty sure none of them enforce their "agented or previously-published authors only" policies with anything like rigor. The fact is that editors and publishers constantly need good new writers; nobody lives off an established stable forever. The problem of needing connections is a problem of human life; everyone with a pulse makes their way in the world by extending their awareness through friends, family, and acquaintances. Yes, you absolutely need "connections," in the sense of "maximizing the chances that your work will come to the attention of those who can do you good." That's true in all areas of life. It's also true of editors and publishers. You're trying to "connect" to them; but if your work is any good, they're also trying to connect to you.

Which isn't to say that everything in the garden is lovely and everything works as it should. But the basic task of navigating human networks of affinity and information isn't as daunting as you're making it sound, and I speak as an actual shy person. You've been doing it all your life. You're doing it right now.

PS: Please don't feel you need to "refrain from posting for a week." As to your "cranky, cranky" remark, you were right--I was being cranky.

#73 ::: Graydon ::: (view all by) ::: June 02, 2004, 02:20 PM:

Patrick --

I call success for art -- this particular chunk of art -- affecting the contents of a lot of people's heads; I call success as art working for whomever is experiencing it.

This may well be yet another manifestation of my lamentable tendency to split hairs into quarters, but I really do think that the "success for" kind of artistic success requires getting the art in front of a lot of people.

(This may be a good point to note that much of frustration with the traditional publishing process rests on my inability to write fiction which sounds like the utterance of a normal human being, and my perception of the consequences thereof.)

#74 ::: Xopher ::: (view all by) ::: June 02, 2004, 02:33 PM:

I think there are different meanings of the word 'success' at play here. A piece of art can be a success without the artist being a success. Most painters die in poverty (or is that an urban myth?). That doesn't mean their paintings are failures as art. But they weren't "successful" art in that they failed to provide a living to the artist.

Personally, I think we're better off when art is made by amateurs in the true sense of the word - except that were that the case only the leisure classes would make art. But that's almost true now, except in music (and grafitti).

#75 ::: Kate Nepveu ::: (view all by) ::: June 02, 2004, 02:36 PM:

Randall P: All of a sudden I have to focus on getting published. Ugh!

Yeah, it's an ugh. But, once you've sent your book off to the agents/publisher you've chosen as a good fit--you get to work on the *next* thing while you're waiting to hear. Which has to be more fun, right?

#76 ::: jennie ::: (view all by) ::: June 02, 2004, 02:46 PM:

Xopher, I think Graydon's usage had more to do with whether or not the work of art is able to communicate something to a public. So if an artist paints a picture, and the picture is hung in a gallery for people to see, thereby giving them the opportunity to share the artist's vision, the picture is achieving some modicum of success as a work of art, even if the artist is impoverished.

If a writer's deathless prose is not reaching a public because it's buried in all the dross of self-publishing, then the author's vision isn't being communicated at all. It's just languishing. And the book fails, not merely commercially, but also as a tool for sharing a vision.

#77 ::: Xopher ::: (view all by) ::: June 02, 2004, 02:48 PM:

jennie, that makes a lot of sense. If I pick up such a book and read it, it may move me (thus being a success in that instance) even if no one else ever sees it (making it a failure in general).

#78 ::: Erik V. Olson ::: (view all by) ::: June 02, 2004, 02:53 PM:

The Midwest has cheap space, good phone lines, and an underemployed literate population.

And lower overhead costs, and better transportation links. The latter is surprisingly important. We've all moved books.

I think that the next Harry Potter book may go out on rail, if not barge.

#79 ::: Graydon